These quotes are about believing in and following your dreams. Something to digest for our Monday morning and for 2008…..
If you can imagine it you can create it. If you can dream it, you can become it.
Ward, William Arthur
Life is a cup to be filled not drained.
Anonymous
If one is the master of one […]

One of the sales elements that works hand in hand with branding is viral marketing.
These two marketing aids complement one another and help to make one another more powerful.
Viral marketing is a new phrase that means “word of mouth” marketing, or more accurately for website promotion, “self-propagation.”
What viral marketing does is to “spread your message” […]

Competition does not
mean war….

It means learn.
It means prepare.
It means be your best.
Source: Sales Bible

Once you have people visiting your website, the trick for many businesses will be to keep them interested and hopefully coming back to your website.
Much has been written on how to construct a good website; sadly much of it seems to have been ignored.
The first thing to keep in mind with any website is DON’T […]

“In the midst of our holiday “madness,” we often forget that
what most people want, more than anything else, is to be
truly appreciated by us. The best gift we can give to the
people in our lives is the gift of our true appreciation and
love.”
– Mike Robbins, author and speaker

There are many ways to measure your success in running a business and there are many ways to measure your success in running a website.
Knowing how to measure is almost as important as knowing what you want to measure.
You need to understand the need for Web metrics and agree on their value.
In his book Keeping […]

The real world….
If you can anticipate objections,
you can prevent them from occurring.
Sounds simple, it just requires preparation and practice.
It takes time, creativity, and focus to make it happen.
Please try it.
Your reward for superior effort
will be superior sales…
which leads to a superior wallet.
source: The Sales Bible 

The internet is not only a key reason why the expectations of both B2C and B2B customers are rising, it can also be a way to meet their expectations in a cost-effective manner.
The graph below suggests an evolution in the way customer service is delivered that has the potential to improve service without increasing the […]

I tried to call some of my clients and asked what they want salespeople to do, how they want salespeople to act and what they want salespeople to say.
I listened and I wrote:

Get to the point and give me the facts
Tell me the truth
I want an ethical salesperson. Salespeople often get bum rap because a […]

Whatever the method of data collection, the same set of variables can be measured. You can learn about your website’s traffic and plan ahead to maximize the opportunity that you have within that short period of time.
The definition that follows are generally accepted within the Internet industry:

Measure of Website Traffic simply document site activity:

Hits: the […]

I found this list when I reorganized my old office, I thought it would be great for our Monday morning…
Suggestions for Success by H. Jackson Brown, Jr.

Marry the right person. This one decision will determine 90% of your happiness or misery
Work at something you enjoy and that’s worthy of your time and talent
Give people more […]

To get the sale, you must use superior word crafting to avoid sounding like an insincere salesperson. If you sound like one, you probably are.
Words and phrases to avoid. Forever.

Frankly - a word that sounds insincere
Quite frankly - a double dose of the dreaded frankly. It makes me very suspicious of the person who ways […]

The graph below shows some ways to evaluate website effectiveness.

Usability is very important, this is the customer experience, this is the way the visitor looks at the site, the way he gauges its ease of use an value to him. That is a perspective that cannot be overlooked. It is also a perspective that has […]

Virtually all internet users make use of search engines. Few users seem to understand much about seach engines and some of their specialized functions.
Websites can simply register with the major search engines and hope for the best. However, marketers should understand a bit about how the most popular search engines work in order to help […]

Here are some insights for our Monday morning about dealing or working with others…
“Natural talent, intelligence, a wonderful education - none of these guarantees success. Something else is needed: the sensitivity to understand what other people want and the willingness to give it to them.” - John Luther
“People don’t care how much you know until […]