There is no doubt that the keys to success in real estate are location, location and location. A good friend of mine who is a successful Realtor always says that.

What about in sales? I think the keys to success are listen, listen and listen. I learn it the hard way not to listen, but talk more. I thought to be in control of the sale mean talking all the time and pitching our service.

I believe we like to talk about ourselves and what we know, but in this scenario, listening is better than talking. Why? So we have the opportunity to focus on our customer’s needs.

We cannot learn anything with our mouth open, can we?