The key to improve your emails campaign is personalization. Include your prospect’s name and personalize your content in your marketing emails.

Personalization can be as easy as addressing prospect by their first name. You could improve your conversation rate by getting personal with your prospect.

According to Jupiter media Corp. executive survey, 42% of marketers who did not personalize their e-mail message achieved a conversion rate of less than 1%, while 42% of marketers who used some form of personalization received a conversion rate of more than 3%.

CoolerEmail, a web-based, HTML e-mail marketing solution provider noted that subject-line personalization spiked open rates by more than 30% and click-through rates by more than 120%.

Constant Contact, CoolerEmail, EmailLabs and VerticalResponse offer various personalization features.