It’s time to prepare your website to be ready in this holiday season.

Believe it or not, holiday sales account for more than half of their year’s total sales for many E-Tailers.

Increase inventory. Most importantly, make sure you do a research on what were the most favorite stuffs from last year and prepare for it.

Send mass email. This is the time to send all your customer about your special sale or something for this season. Many people are looking for some gifts, etc, in this season.

Use PPC Promotion. Pay-per-click might be a good thing to do to drive people to your Holiday landing page. Run aggressive PPC within the season high peak.

Minor modification on your website. Show some holiday spirit. Modify your website a little bit using holiday icon, background, etc. Differentiate your E-Store from others. Get your customer into the “shopping spirit.”