Nowadays, people do not go online only to surf, they do specific things like e-mailing, instant messaging, shopping or Googling. Some recent studies done by Cisco and the Online Publishing Association (OPA) stated the increasing convenience of the Internet leads to increasing usage of the Internet over time, some even predict digital brownouts.

The media is however becoming more attractive to the advertisers as well as consumers as people spend more time online. It could therefore be regarded as crucial to have a website for your business which should not only be informative but innovative and portrays the important values and beliefs of your business that makes it unique and special.

Both studies done by Cisco and OPA concluded that the consumer usage of the Internet is growing faster and will outstrip the business and government traffic in the near future. Statistics gathered by OPA shows that the typical Internet user spends 47% of his time online looking at content, 33% communicating, 15% shopping and 5% Googling or using other search engines. Whereas Cisco predicted that consumer traffic, which is expanding at a 57% annual clip, compared with 37% for all Internet use, is on the verge of blowing past business as the biggest user segment of Internet activity.

In conclusion, regardless of their primary interest regarding this matter, both Cisco and OPA agreed that the Internet is on the threshold of becoming synonymous with all media and communications and it would only be a matter of time that even the plain old TV will be delivered to the living room via the web, thus compresses even more the significance of website in the world today.