Overt, blunt and specific benefits of your goods or services for the customers will increase the rate of success of your products in this message-cluttered market.

We need to be brash, bold, and straight forward about how the products will bring value to your customer’s life, thus, show how it differs from other brands.

The three keys to increase your product’s survival rate are:

1. Be Specific – the more specific you are the more the customers will understand exactly what they are getting.

2. Be Overt – Reveal your product’s key benefit, let the customers know and understand the value of your product’s features.

3. Be Numerically Precise – Make a numeric claim about your products such as “twice as fast” or “lasts three times as long” and this will help your product to compete with those products that only offer the numeric benefit of low price.

Never let a customer say no because they don’t understand what you are offering!