Brand is more than just a logo and a tagline. Brand is not just the image, the graphic look, or even the logo of the company. Brand is what people remember. A company brand cannot be removed once it has been created with customers.

According to a research by a couple experts, website is accessed according to five criteria.

1. Content quality. Does the website have what I want?
2. Ease of use. Can I find what I want simply and efficiently?
3. Performance. Is the website fast?
4. Satisfaction. Is the overall experience satisfactory?
5. Brand value. Does the site provide something important and unique?

Build a strong website brand by differentiating your company from other companies through the promise you make and through the actions your company takes to satisfy customers. Then you can reinforce the brand image accros your website by:
1. Being consistent in style
2. Having a moderately sized logo
3. Positioning the logo in the upper left corner
4. Including reusable images optimized for speed

Make sure that clicking on your logo always takes website visitors back to the Home Page.