Another way of building trust is to provide information about your company, including basic real-world information, such as mailing address, phone number, and fax number, as well as background information on the company and the people in the company.

When people encounter your website for the first time, they have three questions in mind:

• Who are you?
• What do you do?
• Why should I trust you?

The ABOUT US pages are one way that a website can help answer these questions.

This particular page is important for establishing trust because they let customers know that there are real people and real organization behind an otherwise virtual world.

The about us page should provide information tailored to customer demographics, interests, and needs.

Craigslist has a simple, down-to-earth About Us page. The “mission” section describes the values and history pf the site. The “team” section describes the people behind the site.

About us page should help reinforce the website’s upfront value proposition.