An Effective landing page, often referred to as a destination URL or target URL, impacts your bottom line.

Landing pages aren’t necessarily part of your main website. However, how your landing page is designed impacts your conversion rates.

Here are some suggestions to reduce distraction while leading customers to the checkout line.

Position critical information above the fold
Product information, incentives and the order button should all be seen on your landing page without scrolling. This section of a web page is also referred to as “above the fold.” VERIFY that KEY SELLING information is VISIBLE on multiple computer screen resolutions. Your webmaster may have designed your site for 1024X768 screen resolution, without considering other sizes – your audience members who use an 800X600 screen resolution will see a smaller portion of the web page.

Reduce navigational choices
One of the reasons why home pages don’t work well as landing pages is that they have too many navigational choices. Landing pages should have fewer links on the page.

Use action words
Have you ever been ready to buy something online, and once you are on the product page thought. “where is the buy button?” Put ACTION WORDS like “buy” or “order” and add “today,” “here,” or “now” to these words contributes to the sense of urgency you want to foster.