Link popularity generally refers to the number and quality of content-relevant websites that link to yours.

Search engines place a heavy evaluation emphasis on inbound links because it is assumed that if other sites link to yours, you offer VALUABLE content to web users. An inbound link therefore appears as an online testimonial to search engine spiders. Popular sites score major ranking points.

There are 4 simple steps that you can do to utilize link popularity campaign to gain a better web ranking for your website.

1. Find high-ranked sites. Avoid web rings that only link from one site to another site. Don’t place links to your site in guestbooks, classified ads or forums either.

2. Request an inbound link. The most efficient way of asking for a site link is to email the webmaster or marketing director. Customize each email to get a response and avoid being mislabeled as a spammer.

3. Hyperlink KEYWORDS in your description. Include one of your KEYWORD PHRASES in your description which should also be hyperlinked to your website. This will be more effective than hyperlink your company’s name. For example: Sky Soft consulting is a web consulting firm in Seattle providing custom website development and website application development. (Notice that I hyperlink the keywords such as web consulting, website development and website application).

4. Use relevant landing pages. Divide your inbound links among secondary theme pages; don’t send them all to the home page. Because each site page should be optimized for a different but related group of keywords, each page needs its own inbound links – individual site pages, not entire sites, compete for rankings