Meta Data or meta tags, provides information about the content of a website. It’s an HTML tag that doesn’t impact page layout but contains data attributes.

In the early days of SEO, simply placing keywords in these tags influenced page rankings significantly. Today, numerous search engine marketers proclaim “Meta tags are dead!”

When search engines pull a title and description for your website listing, a majority will display the meta data you provide.

Without meta data, search engine will grab the first text lines from the page.

Use meta data as a way to control your website listings and prevent search engines from randomly selecting irrelevant copy from your site. The three meta tags to use:

• Title
• Description
• Keywords

Write custom copy for the meta data of each web page you want to rank well in the search engines. You can also review your competitors’ HTML code for ideas.