Your website copy makes or breaks your rankings. Rankings are all about relevancy. Where do search engine look for keywords when evaluating websites? The word on each page.

If you display keywords to visitors, then your pages are indeed relevant for these terms.

Unfortunately, many companies incorporate their existing marketing material into their sites. This copy won’t contain all of the relevant keywords you now know that your target audiences is looking for in search engines.

You will also need to study your competitors’ pages that rank well to see how many total words they are using and how many times that keyword is mentioned.