Author Archive for Rionald_Soerjanto



Seems like the folks over at GoDaddy are charging their email marketing customers if they get spam complaints. Deliverability.com broke the news when they got an email with this information sent to them from a GoDaddy customer. GoDaddy will now charge customers $200 to “manage” their complaints. Even worse is that if the customer wants […]

Understanding the keys to building your personal brand begins with creating an image and more than a little passion. Knowing your skills, strengths, values and goals is the foundation of solid personal brand construction. When the right elements are in place, your brand is visible, unique and a reflection of your authentic self.
There are infinite […]

When it comes to selecting a name for your business you would assume it is the easiest part of the start up process. But in fact, there is a lot you have to take into consideration. After all, your business name acts as your identity. A poor name could keep people from even coming to […]

Source: Pew Internet

Customer groups gather information in certain ways leading to the point at which they buy a product.
An effective marketing campaign concentrates on how potential customers search for information, so the marketing information is available when and where customers are looking for it.
For example, golfers can be divided into three groups of buyers: pioneers, early followers […]

Your website copy makes or breaks your rankings. Rankings are all about relevancy. Where do search engine look for keywords when evaluating websites? The word on each page.
If you display keywords to visitors, then your pages are indeed relevant for these terms.
Unfortunately, many companies incorporate their existing marketing material into their sites. This copy won’t […]

Internet is the medium on which online users spend the most time (32.7 hours/week), according to IDC. This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as […]

Meta Data or meta tags, provides information about the content of a website. It’s an HTML tag that doesn’t impact page layout but contains data attributes.
In the early days of SEO, simply placing keywords in these tags influenced page rankings significantly. Today, numerous search engine marketers proclaim “Meta tags are dead!”
When search engines pull a […]

In 2001 19% of US employers told ePolicy institute they were monitoring time logged on and keystrokes. In 2005, it was 36%. In 2007 that number had grown to 45%.

We are given the opportunity to redesign Business in Christ new website.

The new website will be launched towards the end of May 2008.
Business in Christ is about uniting business leaders to give their best in serving and supporting great commission work through indigenous Christian efforts in the nations.
Business in Christ continues to develop the added […]

Link popularity generally refers to the number and quality of content-relevant websites that link to yours.
Search engines place a heavy evaluation emphasis on inbound links because it is assumed that if other sites link to yours, you offer VALUABLE content to web users. An inbound link therefore appears as an online testimonial to search engine […]

An Effective landing page, often referred to as a destination URL or target URL, impacts your bottom line.
Landing pages aren’t necessarily part of your main website. However, how your landing page is designed impacts your conversion rates.
Here are some suggestions to reduce distraction while leading customers to the checkout line.
Position critical information above the fold
Product […]

Vertical search is not prevalently utilized by users of the big-three search engines (Google, Yahoo! and MSN). 35% of search engine users do not use vertical search, and 25% do not recall if they have clicked a result after having used vertical search (60% combined), according to iProspect.
A result presented after an “image search” […]

The number of internet users in the five major countries is approaching 46.3 mln, a 16% increase from the 39.8 mln in January 2007, according to an Analytics 2.0.
The number of Puerto Rican and US Hispanic internet users has grown at the same rate, bringing the total to 66 mln. 60% of total internet […]

We have the honor and opportunity to design a new website for the 2008 9th Annual CTC/PSS Golf Tournament.

This event will be held on Monday, June 23rd, 2008, opening at the Rainier Golf & Country Club and closing with a memorable finale at the 76th Floor of the Columbia Tower Club.
This prestigious charity event and […]




About

Archive for Rionald Soerjanto.

I am the co-founder/CEO of Sky Soft Consulting. My passion is to help people maximize their profits through their website. There are a lot of things that you can do through your website. Talk to me, I will be more than happy to educate you and help you out. I am also interested to meet fellow business owners.

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