Archive for the 'Customer Relationship' Category



There is a strong correlation between increased customer satisfaction and increased profits for commercial website. It is simply because:

Customers can find products and services more easily and are thus more likely to return in the future
Support cost are reduced because of a lower number of people calling to ask questions, emails, etc to help desk, […]

The internet is not only a key reason why the expectations of both B2C and B2B customers are rising, it can also be a way to meet their expectations in a cost-effective manner.
The graph below suggests an evolution in the way customer service is delivered that has the potential to improve service without increasing the […]

I tried to call some of my clients and asked what they want salespeople to do, how they want salespeople to act and what they want salespeople to say.
I listened and I wrote:

Get to the point and give me the facts
Tell me the truth
I want an ethical salesperson. Salespeople often get bum rap because a […]

1. Speak to people
2. Smile at people
3. Call people by name
4. Be friendly and helpful
5. Be cordial
6. Have a genuine interest in people
7. Be generous with praise
8. Be considerate of the feelings of others
9. Be thoughtful of the opinions of others
10. Be alert to give service
Source: John C. Maxwell 

Loyal customers have always been important to an organization’s long-term success. Due to the heightened competition of today’s market, customer loyalty is arguably more important than ever before.
According to a Customer Loyalty expert Frederick Reichheld, of management consulting Bain & Company, 5 percent increase in customer retention can increase an organization’s profitability by 25 to […]