Your website copy makes or breaks your rankings. Rankings are all about relevancy. Where do search engine look for keywords when evaluating websites? The word on each page.
If you display keywords to visitors, then your pages are indeed relevant for these terms.
Unfortunately, many companies incorporate their existing marketing material into their sites. This copy won’t […]

Meta Data or meta tags, provides information about the content of a website. It’s an HTML tag that doesn’t impact page layout but contains data attributes.
In the early days of SEO, simply placing keywords in these tags influenced page rankings significantly. Today, numerous search engine marketers proclaim “Meta tags are dead!”
When search engines pull a […]

Link popularity generally refers to the number and quality of content-relevant websites that link to yours.
Search engines place a heavy evaluation emphasis on inbound links because it is assumed that if other sites link to yours, you offer VALUABLE content to web users. An inbound link therefore appears as an online testimonial to search engine […]

An Effective landing page, often referred to as a destination URL or target URL, impacts your bottom line.
Landing pages aren’t necessarily part of your main website. However, how your landing page is designed impacts your conversion rates.
Here are some suggestions to reduce distraction while leading customers to the checkout line.
Position critical information above the fold
Product […]

Virtually all internet users make use of search engines. Few users seem to understand much about seach engines and some of their specialized functions.
Websites can simply register with the major search engines and hope for the best. However, marketers should understand a bit about how the most popular search engines work in order to help […]